Western Digital Case Study

Each year many millions of us purchase computers for our homes and businesses, in each of which there is at least one hard drive â€" if not more. Considered individually, maybe the single computer in your living room may not seem to use very much power … but add up all the computers in the world and the savings made by changing to green technology is immense. Chillifish has recently managed the launch of Western Digital's latest addition to its GreenPower range of eco-friendly hard drives. This market did not exist a year ago, but is now a rapidly growing segment of their business. WD, one of the world's largest manufacturers of storage disk drives, is helping to move the computer and IT industry in a much greener direction by designing products that consume 40% less energy.
Chillifish Public Relations has worked with Western Digital in the UK and Scandinavia for many years, creating awareness for the brand amongst professional and consumer customers alike. Chillifish provides a full Public Relations service for WD, driving the right messages to the right audiences at the right time